How to Make 2017 Awesome for Your Business

Reflections on 2016

As every year ends and a new one begins “reflection” becomes a common theme. TV specials review the highlights of news from the past year, entertainment magazines offer biographies of celebrities who passed away, and if you work in the corporate world—end-of-year reviews.  These topics can always seem to make the passing of another year a little depressing (insert the image of Grumpy Cat in your brain here).  However, it doesn’t have to be this way!  Reflecting on the past year can energize you and get you pumped up for the new year!

List Your Accomplishments

So how was your 2016?  Did you accomplish the goals you set for your business?  Did you make as much money in sales that you hoped for at the beginning of the year?  Were you able to expand your client base?  Did your marketing efforts translate to profits?  Was the ROI on your advertising dollars what you anticipated?  Hopefully, you have some great success stories from this year and feel a sense of accomplishment.  But I’m sure you probably also identified some areas for improvement and things you want to do differently in 2017.

Top Challenges in 2016 for Small Businesses

According to an article from Inc., some of the top challenges in 2016 for small businesses were increasing profits, growing revenues, staying energized, and avoiding client dependence[1].  As you are planning for 2017, your business’ goals might include some plans for addressing these challenges.

At Steven Short Photography, we have had clients that start the year with lofty goals of achieving an incredible amount of sales for the year.  Far too often, these clients fall short of their goals because they were not prepared and conducted their business like “everyone else.”  If you want to increase profits, grow revenue, stay energized, avoid client dependence, and ultimately be the best in your field, you need to start doing things differently from “everyone else.”

Architecture photographer Steven Short shows off the new Raider Park Parking Garage.

Make 2017 Awesome!—Be Different from “Everyone Else”

As a creative professional whose living is made through their designs, you must have professional, high quality, striking images of your work to stand out from the crowd.  These images attract clients to your brand and help grow your sales.  “Everyone else” might be using a photographer who specializes in wedding portraits to take photographs of their interior design project—and it shows

If you describe your brand’s image as “high-end,” “luxury,” “cutting edge,” or “world class,” you need to have professional marketing, which includes a professional photographer.  To set yourself apart from the crowd, you need to take it a step further than what others are doing!

It doesn’t take an art critic to recognize a mediocre photo compared to one taken by a professional photographer.  Don’t get sucked into using a photographer because they only charge $150 per job or give you hundreds of images on a jump drive using the exact same canned “filter” for each image.  That may work for portraits, but it doesn’t cut in the architecture and interior design world.  Go with a professional photographer who specializes in taking photographs of architecture and interior design; both residential and commercial.   The work will be of the highest quality and each delivered photograph will reflect your work and brand.

Rivers of light created by the flow of traffic on the Marsha Sharp Freeway & exits surrounding Texas Tech University. Photograph taken by architecture photographer Steven Short.

What To Do Next

After you have considered your plans for your business this year, you might realize that you need help to be different from “everyone else.”  It takes a lot of effort to wear all the hats in your business and still get the work done.  When it comes to photographing your next project, reach out to us here and let us see how we can help you stand out from your peers.  After all, Steven Short is a professional photographer who specializes in photography of custom homes, interior design, and commercial spaces.  (But please, don’t ask us to photograph your wedding—we’re not that kind of photographer!!)